|volume 8, issue 1|
“Today, over half (54%) of baby Boomers are considered to be 'socially conscious' shoppers.”
— The New Rules of Green Marketing
Going Green Publications
Why Advertise With Us?
Consumers are eagerly seeking ecologically responsible products and services. As media interest grows around such issues as global warming, rising fuel costs, and sustainability, it has catapulted “green thinking” into the front of people’s minds.
Did you know...
Nearly 4 in 10 Americans say they are dedicated to buying green products and services, which is a 6 percentage point increase over 2012 results, and equates to about 93 million Americans. (Source: Mintel)
Interest in green shopping holds steady, even in a recession; indeed, some recession-driven behaviors are making green downright fashionable. (Source: Ottman)
67% of Americans agree that “even in tough economic times, it is important to purchase products with social and environmental benefits.” (Source: Ottman)
Advertising in Going Green will get you noticed
Cape Fear’s Going Green is the first publication devoted to promoting eco-friendly and sustainable resources in our area. We are a quarterly, free-to-the-public magazine with a print circulation of 8,000.
In addition to our targeted point-of-sale distribution: grocery stores, libraries, government offices, schools, media outlets, natural food markets, utility companies, meetings of local building and advocacy groups — we offer a vibrant website that includes the area’s first calendar devoted to local green events, as well as tips, ideas, and community discussion and resources.
Our readers are looking for you
Our readers are actively engaged in their community and are eagerly seeking solutions for their health, their families, and their environment. They want to make a difference! Advertising in Going Green will help you reach that motivated audience — you can deliver your message directly to these decision-makers.
Our readers are online, and so are we!
In addition to posting current and past issues, our website offers the first calendar devoted to local green events. We update it weekly, ensuring repeat visits. This fall we introduced online advertising, adding flexibility to your advertising options with Going Green. In addition to the extended shelf life of your ads in our quarterly print edition, online ads run month to month, and can be used to promote specific products or events during the months you most want online promotion.
Going Green's commitment to you:
• High-quality color design and professional editorial content
In print and online, Going Green is a great way to spotlight your company. Contact us today to make it into the next issue.
Source: The New Rules of Green Marketing, by Jacquelyn Ottman