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“Seven in ten consumers surveyed said they’d be products.” — Progressive Grocer
Going Green Publications
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Advertising InfoWhy Advertise With Us?Consumers are eagerly seeking ecologically responsible products and services. As media interest grows around such issues as global warming, rising fuel costs, and sustainability, it has catapulted “green thinking” into the front of people’s minds.
Did you know...More than half of American adults surveyed last month said they had made a “green” New Year’s resolution? Approximately 50% of U.S. consumers consider at least one sustainability factor in selecting consumer goods when choosing where to shop? In 2008 a projected $21.2 billion of new nonresidential construction will use green-building principles — a 58% increase over 2006? Advertising in Going Green will get you noticedCape Fear’s Going Green is the first publication devoted to promoting eco-friendly and sustainable resources in our area. We are a monthly, free-to-the-public magazine with a print circulation of 3,000. In addition to our targeted point-of-sale distribution: grocery stores, libraries, government offices, schools, media outlets, natural food markets, utility companies, meetings of local building and advocacy groups — we offer a vibrant Web site that includes the area’s first calendar devoted to local green events, as well as tips, ideas, and community discussion and resources. Our readers are looking for youOur readers are actively engaged in their community and are eagerly seeking solutions for their health, their families, and their environment. They want to make a difference! Advertising in Going Green will help you reach that motivated audience — you can deliver your message directly to these decision-makers. Our readers are online, and so are we!In additon to posting current and past issues, our Web site offers the first calendar devoted to local green events. We update it weekly, ensuring repeat visits. As a bonus, all advertisers in 2008 will be listed on our “Supporters” page along with your contact information. This online presence brings visibility and longevity to your support, making your advertising dollar go farther. Going Green's commitment to you: • High-quality color design and professional editorial content In print and online, Going Green is a great way to spotlight your company. Contact us today to make it into the next issue.
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